Peter Raulerson has co-authored a new book with two of his clients from IBM, Building Routes to Customers: Proven Strategies for Profitable Growth. The book explains how IBM, Microsoft, Cisco and over 400 other companies use the powerful Routes-to-Market (RTM) methodology to grow their revenues and profits in dynamic and challenging market conditions.

Check out the book's website RoutesToCustomers.com for excerpts, videos and more info, including links to buy it at Amazon.com, Barnes and Noble and other retailers.

The PARA Marketing Group makes extensive use of the Routes-to-Market methodology to help technology company executives:

• create and bring new products and services to market,
• build new value chains and distribution channels, and
• improve the productivity of product development, marketing, sales and distribution.

Our clients include IBM, Microsoft, Cisco, Adobe, Canon, Philips and other leading technology companies, plus innovative start-ups such as Knoa and Rosetta Solutions.